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Patagonia aim to build the best outdoor clothing and equipment whilst minimizing adverse impact upon the environment.
This season brings further product innovation from the Patagonia Clothing range amongst which is the redesign of many ground breaking Patagonia Outdoor clothing designs including Regulator and Capilene baselayer categories. Directional moisture movement, maximum warmth with minimal weight remain the guiding principles for Patagonia Regulator Fleece and heightened performance is achieved through fibre development and fit improvements. Capilene baselayers see similar improvement in moisture management , breathability and fit.
Other innovations to note are the addition to the Patagonia Nano Puff category of the Patagonia Nano Storm Jacket, a wonder for a range of mountain uses. Also new is the Patagonia Ultralight Down Shirt. Patagonia Clothing continues to improve and the companys commitment to Ultra light design is exemplified with the Patagonia M10 Jacket leading the charge. The Patagonia Torrentshell Jacket continues to be a best seller and is available in new season colours.
Patagonia's values are still drawn from a business started by a band of climbers and surfers, and the minimalist style they promoted. Patagonia's approach towards product design demonstrates an apprecation for simplicity and functionality.
Patagonia donate time, services and at least 1% for their sales to hundreds of grassroots environmental groups all over the world who work to help conserve our planet and is a founding member of the 1% FOR THE PLANET ORGANIZATION . .