Privacy Policy

Our contact details

Naked Ape
358 Sharrow Vale Road, Sheffield, S11 8ZP
Tel. 0114 349 5934

This privacy policy sets out how we use and protect any information that you share with us when you use this website. We are committed to ensuring that your privacy is protected. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Personal Information

What we collect

We may collect the following information:

  • First and Last Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

For a list of cookies we collect see the List of cookies we collect section at the bottom 

If you log in to your account, we will register these visits using the information given by you in the registration process.

We will never sell, distribute or lease this data unless we’re required by law to do so. That means you won’t get spam because you have registered with us.

What we do with the information we gather

We use this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 2018. A small fee will be payable. If you would like a copy of the information held on you please write to Naked Ape, 358 Sharrow Vale Road, Sheffield, S11 8ZP.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Non-identifiable information

Every time you visit our website your IP (Internet Protocol) address registers on our servers. We do not use this technology to collect any personal data without your knowledge (i.e., automatically recording e-mail addresses of visitors). Nor do we use it for any purpose other than to help us monitor traffic on our website, or (in case of criminal activity or misuse of our information) to cooperate with law enforcement.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE Name                                      COOKIE Description

CART                                                     The association with your shopping cart.

CATEGORY_INFO                                Stores the category info on the page, that allows to display pages more quickly.

COMPARE                                            The items that you have in the Compare Products list.

CURRENCY                                          Your preferred currency

CUSTOMER                                          An encrypted version of your customer id with the store.

CUSTOMER_AUTH                              An indicator if you are currently logged into the store.

CUSTOMER_INFO                               An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS              Stores the Customer Segment

ID EXTERNAL_NO_CACHE                A flag, which indicates whether caching is disabled or not.

FRONTEND                                          You sesssion ID on the server.

GUEST-VIEW                                        Allows guests to edit their orders.

LAST_CATEGORY                               The last category you visited.

LAST_PRODUCT                                 The most recent product you have viewed.

NEWMESSAGE                                    Indicates whether a new message has been received.

NO_CACHE                                          Indicates whether it is allowed to use cache.

PERSISTENT_SHOPPING_CART       A link to information about your cart and viewing history if you have asked the site.

POLL                                                    The ID of any polls you have recently voted in.

POLLN                                                  Information on what polls you have voted on.

RECENTLYCOMPARED                      The items that you have recently compared.

STF                                                       Information on products you have emailed to friends.

STORE                                                 The store view or language you have selected.

USER_ALLOWED_SAVE_COOKIE   Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS                   The products that you have recently viewed.

WISHLIST                                            An encrypted list of products added to your Wishlist.

WISHLIST_CNT                                  The number of items in your Wishlist.

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