Our mission is to inspire people to live active, healthy and environmentally responsible lives and promote the best equipment and other resources in support of those ends.
We encourage people of all ages to adventure and find connection with the wild places of the natural environment and develop a deeper recognition that we humans are a part of nature and that our own and future generations welfare is inextricably linked to the stewardship of this planet that sustains us.
More than at any other time in our history we live in a globalised world of economic, political, technological, social and environmental interdependence. The adverse consequences inherent in many of the policies administered in any one part of the world by governments, big business, media, education bodies or religious institutions are felt globally.
However there are a growing number of voices around the world who are calling upon these institutions to adopt policies that will deliver an economically fairer and more environmentally responsible society while many more are exercising their own individual power by taking action to become better informed and making wiser consumer and lifestyle choices as global citizens toward ensuring the world becomes a more equitable place whilst meeting the environmental challenges we face of living on a planet with finite rescources.
Equipment and other rescources that support this process are sought and promoted by Naked Ape. Our web site serves as a spotlight to bring to your attention products that we and other customers of our website think are supportive of living healthy, adventurous and environmentally responsible lifestyles .
We welcome your suggestions and also encourage everyone to consume less and take good care of the things we already own.
To these ends an item will be featured on our web site if it is deemed:
- Useful as equipment, Tool or information.
- Relevant to promoting health and well being
- Relevant to environmentally responsible living
- An aid to engagement with the natural environmet
- To encourage global citizenship
- To facilitate cooperation and community.
Products will be offered for sale or signposted on our web site that are:
- Sustainably produced
- Built to last/ easily maintained/ repairable
- Offer value for money
- Backed by a product warrenty
- Produced as a result of fair trade practice.
- Recyclable at the end of its useful life.
Please explore our website to view our products and if you ever visit this neck of the woods, pop in and see us at our store in Sheffield City Centre at 96 Pinstone St, S1 2HQ. We hope you like our current products ranges and welcome your suggestions for products that you have found to offer exceptional performance and value.