Our mission is to inspire everyone to live active, healthy and environmentally responsible lives and promote the best equipment and other resources to support them.
We encourage people of all ages to adventure and find connection with the wild places of the natural environment in order to develop a deeper recognition that we humans are a part of nature and that we our own and future generations welfare is inextricably linked to the stewardship of this planet that sustains us and that we call home.
More than at any other time in our history, we live in a globalised world of economic, political, technological, social and environmental interconnectedness and interdependence.
The adverse consequences inherent in many of the policies administered in any one part of the world by governments, big business, media, education bodies or religious institutions are felt globally
There are a growing number of voices around the world who are calling upon these institutions to adopt polocies that will deliver an economically fairer and more environmentally responsible society while many more are exercising their own individual power by taking action to become better informed in order to make wiser consumer and liestyle choices as global citizens toward ensuring the world becomes a more equitable place whilst meeting the environmental challenges we face of living on a planet with finite rescources.
Equipment and other rescources that support this process are sought and promoted by Naked Ape
Our web site serves as a spotlight to bring to your attention products that we and other of our customers think arew supportive of living healthy, adventurous and environmentally responsible lifestyles .
We welcome your suggestions and also encourage everyone to consume less and take good care of the things we already own.
To these ends an item will be featured on our web site if it is deemed:
* Useful as equipment, Tool or information.
*Relevant to promoting health and well being
*Relevant to environmentally responsible living
*An aid to engagement with the natural environment
*To encourage global citizenship
* to facilitate cooperation and community.
Products will be offered for sale or signposted on our web site that are:
* Sustainably produced
* Built to last/ easily maintained/ repairable
*Offer value for money
*Backed by a product warrenty
* Produced as a result of fair trade practice.
* Recyclable at the end of its useful life.
Naked Ape currently stocks a small number of premium quality outdoor clothing including Patagonia clothing and gear, Carhartt workwear, Danner boots, Teva sandals,Keen footwear and Mephisto shoes. We have everything from waterproof jackets, fleeces, walking trousers, shirts and capilene base layers . If you are looking for a great deal, visit our Patagonia sale page where we offer a variety of outdoor clothing at reduced prices.
We are also an official stockist for Vibram Fivefingers shoes, stocking a large variety of minimalist footwear for a range of activities. We have a range of both mens fivefingers and womens fivefingers models available
Vibram Fivefingers are a popular choice for barefoot runners, as they offer a barefoot feel whilst providing the protection needed for running on various surfaces. To find out more about barefoot running and activities that these shoes are suitable for, visit our blog.
Our customers share a passion for the outdoors and outdoor activities, whether they work outdoors or just enjoy leisure activities. We have clothing and items that are suitable for many of these activities, including rock climbing, hiking, biking and skiing/snowboarding. We aim to provide the best quality clothing and equipment at great prices so you can enjoy your activities in comfort and safety.
Please explore our website to view our products and if you ever visit this neck of the woods, pop in and see us at our store in Sheffield City Centre at 96 Pinstone St, S1 2HQ. We hope you like our current products ranges and welcome your suggestions for products that you have found to offer exceptional performance.